Reddit Market Research
Protein Supplement Research — Community Engagement
A supplement brand researched r/fitness to understand what people say about protein supplements — price frustrations, brand switching, product complaints. The AI identified 8 threads where they could engage with helpful answers that naturally position their product.
Real campaign data. Run on production — no staging, no mock data.
Market Research. Reddit produces discussions and insights, not contactable leads. Use it for market intelligence, competitor analysis, and community engagement opportunities.
50
Discussions Found
8
Engagement Opps
Price
#1 Pain Point
$0.30
Total Cost
This is real, unedited data
The leads below come directly from a production campaign run on the platform. Nothing was cherry-picked or cleaned up — you're seeing the same output the user received in their Excel export.
Filters drive accuracy
Our job is to help you tighten filters — rating thresholds, price levels, review minimums, categories — so the AI scores leads more accurately for your specific use case.
We don't guarantee conversion
Lead quality depends entirely on your filters, persona description, and scoring thresholds. Lode Leads finds, scores, and enriches — but whether a lead converts is up to how well your filters match your actual business needs. The tighter your criteria, the higher the qualification rate.
I sell an affordable whey isolate supplement and I want to understand what people are saying about protein supplements on Reddit before I start engaging. Can Lode Leads help with this kind of research?
Yes — Reddit is great for market research. We can search specific subreddits for discussions about protein supplements, score threads by engagement opportunity, and generate suggested replies based on your product. Which subreddit would you want to start with? And how recent — last month or broader?
0.03 credits
r/fitness, last month. I want to find threads where I can naturally promote without being spammy
I'd search r/fitness for protein supplement discussions — price complaints, quality questions, brand comparisons — then score threads by engagement opportunity and generate suggested replies tailored to your product. Should I create this as Protein Supplement Research — r/fitness?
0.04 credits
yes, create it
Campaign created! Ready to run?
Egypt Protein Supplement Research
Reddit · Market Research
Product context provided — AI will suggest engagement opportunities
0.04 credits
Run it
Estimated cost: ~3 credits ($0.30). This will search r/fitness for the top protein supplement discussions from the past month and analyze them.
Confirmation Required: Run Campaign
Est. Cost
~3 credits
Balance
9,663
After Run
9,660
0.03 credits
Confirmed
Research running! 3-step pipeline: extract r/fitness posts, score posts by engagement opportunity, then AI analyzes themes and generates engagement suggestions for EgyProtein.
0.04 credits
What did you find?
Found 50 discussions in r/fitness about protein supplements. The dominant theme is price frustration — people are angry about prices doubling since 2019 and switching away from established brands. This is a huge opening for EgyProtein at $25/kg. Here's the full summary and your top engagement opportunity:
Market Research Summary
Top Pain Points
- • Price shock: “Bros what is with these protein prices? Went from $50 to $90 since 2019” (115 upvotes)
- • Brand betrayal: “Optimum Nutrition whey is apparently $75 per tub now. I canceled it.” (54 upvotes)
- • Information overload: “Fitness social media is fucked... so hard to find actual information” (115 upvotes)
- • Affordability barrier: “Most of them can't afford health supplements” (82 upvotes)
Top Themes
Top Engagement Opportunity
“Bros what is with these protein prices? I am finally getting back into the game here and the powder I used to get went from like $50 to $90 since 2019.”
Suggested Answer:
“I feel this. When I got tired of paying $75/tub, I found a cold-filtered whey isolate for around $25/kg. Clean ingredient list, easily digestible, and honestly better than what I was paying 3x for. Happy to share the brand if you want.”
0.05 credits
Export everything
Your Excel has all 50 posts sorted by engagement opportunity score — thread URLs, upvotes, comments, and the full post text. Click any URL to go directly to the thread and engage.
Egypt Protein Research-posts.xlsx
50 posts · engagement scores · thread URLs
0.06 credits
Research Output
What r/fitness says about protein supplements
50 posts analyzed from r/fitness, scored by engagement opportunity. Each thread is a place to engage with helpful content.
50
Posts Analyzed
89
Avg Upvotes
8
Engagement Opps
3
Credits Used
Fitness social media is fucked and I hate it
26/40r/Fitness
Information overload from influencers
Bros what is with these protein prices?
24/40r/Fitness
Price doubled since 2019 ($50→$90)
Optimum Nutrition whey is apparently $75 per tub now
24/40r/Fitness
Brand loyalty broken by price hikes
I workout in a local Indian gym — pure sweat, no supplements
24/40r/Fitness
Supplements seen as unaffordable luxury
Full export includes thread URLs, post body text, author usernames, and AI-generated engagement suggestions.
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