Lode Leads vs. Clay

Clay enriches contacts you have. We find contacts you don't. Starting at $15/seat.

Clay is an enrichment tool -- it adds data to contacts you already have. It does not discover new leads. If you need to find prospects you do not know about yet, Clay cannot help. Lode Leads starts at $15/seat/month and discovers new contacts across 5 platforms, scoring them with AI before delivery. A small team on Lode Leads pays less than Clay's entry-level plan while getting lead discovery that Clay does not offer at any price.

The fundamental difference is in the starting point. Clay assumes you already have a list of contacts and makes that list better. Lode Leads assumes you need to find the right people in the first place. For teams that have exhausted their current pipeline and need fresh prospects, Clay is the wrong tool entirely.

Many teams use both: Lode Leads to discover and qualify new prospects, then Clay to enrich the top-scoring results with additional firmographic data. But if you have to pick one, ask yourself: do you have enough leads, or do you need more? If you need more, start with Lode Leads at $15/seat.