AI Lead Scoring
Know which leads to call first
Every lead gets a 100-point score before it enters your pipeline. 70 points from verifiable data. 30 points from AI assessment. No guessing. No manual filtering. No wasted calls.
How the 100-point score works
Stage 1: Deterministic Score
0-70 points
Computed from verifiable, factual data. No AI opinions — just numbers.
- Company size and headcount sweet spot
- Active job postings (hiring signal)
- Decision-maker title seniority
- Geography match to target markets
- Follower count, engagement, ratings (social)
Stage 2: AI Qualification
0-30 points
AI evaluates soft signals that numbers alone can't capture.
- Industry fit to your qualifying criteria
- Growth signals (funding, expansion, hiring)
- Content quality and brand authenticity
- Personalized outreach angle generated
Three tiers. Zero ambiguity.
80-100
Qualified
Send to sales immediately. High confidence match.
60-79
Nurture
Follow-up queue. Worth tracking and re-engaging.
<60
Archived
Low fit. Saved for reference but not prioritized.
Why dual scoring beats traditional lead scoring
70% grounded in facts
Most of your score comes from verifiable data — company size, job count, title seniority, geography. Not AI hallucinations.
30% AI for soft signals
AI catches what numbers miss — industry alignment, growth trajectory, content quality. But it never overrides the facts.
Cost-gated LLM calls
If a lead can't reach the nurture threshold even with a perfect AI score, the LLM call is skipped entirely. Saves credits.
Platform-specific scorers
Each platform has its own scoring dimensions. LinkedIn scores on title seniority + job signals. TikTok scores on engagement + followers. No generic one-size-fits-all.
Transparent breakdown
See exactly why a lead scored 73 or 45. Every dimension visible. No black-box magic numbers.
AI scoring included. Not a paid add-on.
| Capability | Lode Leads | HubSpot | 6sense |
|---|---|---|---|
| AI lead scoring | Included | Marketing Hub Pro+ | Enterprise only |
| Score transparency | Full breakdown | Partial | Black box |
| Platforms scored | 11 | 1 (CRM data) | Intent data |
| Discovery + scoring | One tool | Separate tools | Separate tools |
| Starting price | $15/seat | $890/mo | $100K+/yr |
Every lead scored before you see it
No more guessing. No more manual filtering. AI scores every lead so your team spends time selling, not sorting.
Get started free