Eleven platforms, one account: how multi-platform lead generation works in Lode Leads
Most B2B lead generation tools are locked to one platform. LinkedIn tools search LinkedIn. Google Maps scrapers search Google Maps. If you want leads from multiple platforms, you buy multiple tools, run multiple searches, pay multiple bills, and manually merge the results in a spreadsheet.
Lode Leads covers all 11 platforms — LinkedIn (companies, people, jobs), Google Maps, TikTok, Instagram, Facebook, Twitter/X, Reddit, and YouTube — from one account, one credit pool, one dashboard, and one MCP integration into ChatGPT or Claude. Each campaign targets a single platform, which is deliberate: platform-specific filters, platform-specific scoring, and predictable credit spend. But every campaign runs on the same account, and leads that surface on more than one are deduplicated across campaigns.
The eleven platforms and what each contributes
| Platform | Primary signal | Best for |
|---|---|---|
| LinkedIn (company search) | Company size, industry, hiring activity | B2B company discovery |
| LinkedIn (people search) | Professional role, seniority, skills | B2B decision-maker identification |
| LinkedIn (job search) | Open roles, growth signals, hiring velocity | Companies actively expanding |
| Google Maps | Physical location, reviews, operating hours | Local services, retail, restaurants, healthcare |
| TikTok | Content velocity, audience growth, creator metrics | Influencer marketing, media, fast-growth brands |
| Brand activity, engagement, visual presence | Creative agencies, D2C brands, hospitality | |
| Business pages, community size, local presence | SMBs, regional businesses, emerging markets | |
| Twitter/X | Real-time conversations, industry engagement | Tech, media, thought leaders, B2B SaaS |
| Community participation, pain-point discussions | Niche communities, developer tools, SaaS | |
| YouTube | Video content, subscriber growth, channel authority | Educators, consultants, B2B content creators |
How per-platform campaigns work
When you create a campaign, you pick the platform first, then describe your ICP. The system translates your criteria into platform-specific search parameters and runs the scrape on that platform:
- Platform selection: "Marketing agencies in London with 10-50 employees" becomes a LinkedIn company campaign. The same ICP on Instagram becomes a separate campaign with Instagram-native filters (bio keywords, follower ranges, posting cadence). You run them independently, from the same account.
- One credit pool: Every campaign, across every platform, draws from the same org-wide credit balance. No per-platform subscriptions, no per-platform logins.
- Result normalization: Each platform returns different data formats. LinkedIn gives structured company data. Instagram gives profile metrics. Google Maps gives business listings. The normalization layer converts everything into a unified lead format.
- Cross-campaign deduplication: "Acme Digital" on LinkedIn, "Acme Digital Agency" on Instagram, and "Acme Digital Ltd" on Google Maps are merged into a single lead using fuzzy matching on names, domains, and contact info — so you never call the same business three times.
- Cross-platform signal boost: Leads that surface in more than one campaign get a scoring boost. A company's Instagram engagement rate informs the factual score even when the primary campaign was on LinkedIn.
Deduplication in practice
Without deduplication, you pay for the same lead 3 times and your team contacts them 3 times. The deduplication engine matches on multiple dimensions: company domain, phone number, email address, physical address, and name similarity. When a match is found, records are merged and the lead retains data from all platforms.
Credits are consumed per platform searched, not per lead returned. If a lead appears on 3 platforms, you are not charged 3 times.
When to use which platforms
- B2B enterprise sales: LinkedIn, or LinkedIn + Instagram for visual industries
- SMB and local business: Google Maps + LinkedIn, optionally Facebook for emerging markets
- Creator and influencer discovery: TikTok + Instagram, optionally LinkedIn for professional creators
- Agency new business: All available platforms for the widest net
- Regional expansion: Google Maps + Facebook for markets with low LinkedIn penetration
Run campaigns across 11 platforms from one account — LinkedIn, Google Maps, TikTok, Instagram, Facebook, Twitter/X, Reddit, and YouTube. Pick your platform, describe your ICP, let AI filter out the bottom 90%. Launch from the dashboard or directly from ChatGPT and Claude via native MCP. Get started free.